Oliver Jennings directs an energetic, neon-hued promo for Sigala and James Arthur.
Speeding down the road in the backseat of a luxury Rolls Royce, Arthur performs as a convoy of vehicles make a formation, heading in the same direction.
Eventually congregating under a storm of fireworks and pyrotechnics, the passengers enjoy the opportunity to socialise (in a socially-distanced way, of course) and experience the feel-good vibes together.
"Taking a crew out of London into Millbrook Proving Ground, Milton Keynes was well worth the trip. Milbrook were very accommodating and enabled us to achieve the creative," says Oliver Jennings. "With fireworks, action vehicles and aerial teams there was a lot to navigate from a production side, whilst also following the COVID-19 rules."
Wonderfully vibrant, the video is an ambitious interpretation of the bouncy track, anchored by Arthur's understated performance.
- Produced BY
Ersan Beskardes
- Year
2020
Clash
No Bad Days
Money Talks
Concrete Pony
West Ten
Love Will Get You There
FAMILY
Lead Me To The Water
Little Bird
Lasting Lover
Little Simz Live Session
Sound of Your Summer
Care - Jimmy Kimmel Live
Jealousy
Sunshine State
Trad
Live From The Petrol Station
Dark Days