Ted Baker

The Brief

Ted Baker aimed to reignite excitement around live music with a fashion-forward twist. The challenge was to create a digital performance series that blended music, style, and storytelling - showcasing the Fall/Winter 2021 collection while celebrating British talent and culture.

Our Approach

We brought together five standout UK artists - including Little Simz, Joy Crookes, Jungle, Bastille, and Alicai Harley for “Street Party Sessions,” a visually immersive series filmed at London’s iconic Printworks. Each performance was set against a stylised scene - from a sunrise bus stop to a pier party - designed to reflect the artist’s identity and lived experience. With a focus on bold visuals, live energy, and inclusive storytelling, the campaign also aligned with Ted Baker’s partnership with Keychange, supporting underrepresented genders in music.

The series rolled out weekly across Ted Baker’s digital platforms, showcasing these performances in a fresh, culture-driven format.

‍