Oliver Jennings rebuilds the corner shop from AJ Tracey's neighbourhood in the studio, and creates a dizzying vibe around the shop, in this breathless clip for West Ten - featuring a charismatic contribution from Mabel.
"I wanted to bring something iconic from AJ’s area into the studio and create a heightened version of a familiar setting," says Jennings. "It’s just an everyday scenario but completely transposed into an artificial setting. I wanted to play with transitioning into different parts of the video, like where he’s sitting in his car surrounded by cats and we suddenly travel into his chain. We also see some great performances from Mabel performing from above the shop."
- Produced BY
Ersan Beskardes
- Year
2020

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