Toby Jones is a filmmaker whose career in the industry has evolved from a chaotic childhood of shooting surf, skate and BMX videos in Devon to directing global campaigns featuring the likes of Lionel Messi, Kaka, Mason Mount and Neymar Jr - to name but a few…
After studying TV production at Bournemouth University he swapped the seaside for the city, acting as Head of Product / Video Director at his own creative agency start-up. Throughout the next four years, a number of the world’s biggest athletes and brands were ticked off the list, with Toby curating content for Nike, adidas, Stone Island, Sports Direct, FLANNELS and USC.
Not one to sit still, 2020 saw an introduction into the commercially branded content sphere. Producing a running film for Sports Direct’s spring-summer campaign as well as continuing to keep the football fire burning bright with a series of short adidas events in collaboration with Mo Salah. It was then time to try his hand at the lifestyle scene - mastering the 16mm film format to create a film titled “When We Summer”, a piece that was shot in Morocco over the space of a week.
His most recent piece “Create Your Legacy” explores the early career of British boxer, Conor Benn. In partnership with Everlast, the film addresses Benn's life in the sport so far, overcoming his father Nigel's legacy and the trials and tribulations of the sport. Due to air on the final advertising slot before his fight with Chris Eubank Jr before the bout was later postponed.
Overall, It’s Toby’s credible background and adaptability across genres that gives him the motivation and edge to create works of the highest industry standard, while retaining the unique style that separates him from the crowd.