SIGALA & JAMES ARTHUR
Oliver Jennings directs an energetic, neon-hued promo for Sigala and James Arthur.
Speeding down the road in the backseat of a luxury Rolls Royce, Arthur performs as a convoy of vehicles make a formation, heading in the same direction.
Eventually congregating under a storm of fireworks and pyrotechnics, the passengers enjoy the opportunity to socialise (in a socially-distanced way, of course) and experience the feel-good vibes together.
"Taking a crew out of London into Millbrook Proving Ground, Milton Keynes was well worth the trip. Milbrook were very accommodating and enabled us to achieve the creative," says Oliver Jennings. "With fireworks, action vehicles and aerial teams there was a lot to navigate from a production side, whilst also following the COVID-19 rules."
Wonderfully vibrant, the video is an ambitious interpretation of the bouncy track, anchored by Arthur's understated performance.
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