Niall Trask brings a vintage feel, and a hint of a nautical ghost story, in his atmospheric video for Nadine Shah's Trad.
Shah plays the captain and sole crew of a vessel at sea - who is also evidently a bride. And it turns out she is not alone. The abstract imagery has a hint of a narrative, just enough to tease viewers into their own readings of the concept, but it's very much open to interpretation.
DoP Rob Jarvis brings a gritty and textured style to the aesthetic, paying homage to vintage cinema with the film stock and traditional lighting setups.
Deeply visceral in a somewhat understated way, the haunting concept and isolated location help elevate the sense of drama and mystery, highlighting Trask's skill in building suspense through character.
- ProduceD BY
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