Oliver Jennings directs an energetic, neon-hued promo for Sigala and James Arthur.
Speeding down the road in the backseat of a luxury Rolls Royce, Arthur performs as a convoy of vehicles make a formation, heading in the same direction.
Eventually congregating under a storm of fireworks and pyrotechnics, the passengers enjoy the opportunity to socialise (in a socially-distanced way, of course) and experience the feel-good vibes together.
"Taking a crew out of London into Millbrook Proving Ground, Milton Keynes was well worth the trip. Milbrook were very accommodating and enabled us to achieve the creative," says Oliver Jennings. "With fireworks, action vehicles and aerial teams there was a lot to navigate from a production side, whilst also following the COVID-19 rules."
Wonderfully vibrant, the video is an ambitious interpretation of the bouncy track, anchored by Arthur's understated performance.
- Director
Oliver Jennings
- Produced BY
Ersan Beskardes
- Year
2020
Clash
Lead Me To The Water
Concrete Pony
Money Talks
Little Bird
As I Try Not To Fall Apart
West Ten
Mercy
Lasting Lover
Who's She
Motive
Dark Days
Satellites
Sunshine State
Trad
You Shouldn't Have F***d With Me
So Grown Up
Wherever You Are
Roses and Gold
1 2 Many
Enough
I Don't Wanna Know
The West is Dead
I Won't Give Up
Six Days In June
Action Replay
Someone New
South
Distressed
Live From The Petrol Station
Care - Jimmy Kimmel Live