Oliver Jennings directs an energetic, neon-hued promo for Sigala and James Arthur.
Speeding down the road in the backseat of a luxury Rolls Royce, Arthur performs as a convoy of vehicles make a formation, heading in the same direction.
Eventually congregating under a storm of fireworks and pyrotechnics, the passengers enjoy the opportunity to socialise (in a socially-distanced way, of course) and experience the feel-good vibes together.
"Taking a crew out of London into Millbrook Proving Ground, Milton Keynes was well worth the trip. Milbrook were very accommodating and enabled us to achieve the creative," says Oliver Jennings. "With fireworks, action vehicles and aerial teams there was a lot to navigate from a production side, whilst also following the COVID-19 rules."
Wonderfully vibrant, the video is an ambitious interpretation of the bouncy track, anchored by Arthur's understated performance.
- Director
- ProduceD BY
Ersan Beskardes
- Year
2020

Concrete Pony

Money Talks

Little Bird

West Ten

Lasting Lover

Dark Days

Trad

Wherever You Are

You Shouldn't Have F***d With Me

Roses and Gold

1 2 Many

I Don't Wanna Know

The West is Dead

I Won't Give Up

Six Days In June

Action Replay

Someone New

South

Distressed

Live From The Petrol Station

Care - Jimmy Kimmel Live

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